Custom-printed vs private-label peel and stick wallpaper — which written commitments to get

Custom-printed and private-label peel and stick wallpaper are two different orders, not two names for one: private label puts your brand on a FancyFix catalogue pattern, while custom printing puts your own design, or a pattern drawn for you, on the FancyFix wallpaper line. Four commitments belong in writing before either order: whose name goes on the pack and its paperwork, who owns the pattern, approval on printed material, and the base film and adhesive as a specification.

Which page answers which part of this

The layer answered here is the wallpaper order itself: what each name changes, and which four points go into the order confirmation. The four commercial models across every FancyFix film line are compared in private label vs OEM vs distribution; the two lanes themselves are described on the private label and OEM page and the custom design and ODM page; the range, the minimums and the removability conditions sit on the wall coverings page; and how a wholesale wallpaper order ships is set out in wallpaper packaging for wholesale.

Three names, two orders

What the buyer calls it	What goes on the wallpaper	Who owns the pattern	Which lane runs it
Private label (also called white label)	A FancyFix catalogue pattern, under your brand and your pack	Licensed to you; not exclusive by default	Private label / OEM
Custom printed, from your file (OEM)	A finished design file you supply, printed on the FancyFix wallpaper line	Yours, because you supplied it	Private label / OEM
Custom printed, drawn for you (ODM)	A pattern the FancyFix studio originates from your brief	Yours, exclusive in writing before production	Custom design / ODM

White label and private label describe the same order at FancyFix: packaging, hang tags and inserts produced to your brand, with no FancyFix marks on anything that reaches the shelf. The word that changes the order is "custom printed", because the source of the pattern decides whether a plate is cut, which minimum applies, and whether exclusivity can be written in at all. A buyer who asks a supplier "are these the same thing?" should get that answer in one sentence, and a supplier who cannot give it has not separated the two orders internally either.

Commitment 1 — the pack and its paperwork carry your name

A private-label wallpaper pack from FancyFix carries your brand and nothing of ours: the carton layout is printed to your file, your barcodes go on in the same run, and the country-of-origin labelling is the wording your target market requires. The compliance documentation and test reports that travel with the order are prepared in your name, for your market and your product line, and sent to you one-to-one rather than published as a download. The document set has already been built for four markets, the United States, Europe, Australia and Japan, and where a programme requires the reports issued in FancyFix's own entity, FancyFix does that. The line to get in writing names all four items: brand on pack, barcodes, country-of-origin wording, and the document set for the destination market. How that set is built per order is covered in private label compliance documents.

Commitment 2 — who owns the pattern, stated before production

Pattern ownership on a wallpaper order falls into one of three cases, and the order confirmation should say which one applies. A design file you supply stays yours. A FancyFix catalogue pattern under your brand is licensed, not exclusive: the open catalogue is available to any partner, and some of it appears in FancyFix's own retail on Amazon and fancyfix.shop, so a range built on a catalogue pattern should be built knowing that. A pattern drawn for you by the FancyFix studio is exclusive to you in writing before production: not resold to a third party, not reissued in a different colourway under another name, and never listed on FancyFix's own shelf. A colourway developed for your market is treated the same way and is not resold to another buyer. A catalogue pattern can be locked as a regional exclusive by specific agreement, and that is settled at the quoting stage rather than published, which is where the channel policy draws the line.

Commitment 3 — approval on printed wallpaper, not on a screen

Sign-off at FancyFix happens on printed material, and the written commitment to get is that production is matched to the sample you approved, not to the file you sent. On a drawn pattern the studio comes back with directions rather than one option, and every direction goes through a printed substrate and colour trial before sign-off, because screen colour and ink on film do not agree: fine lines close up, gradients band, and a colour can drift two shades between batches. FancyFix flags those before production rather than after a container, and once a design is signed off, every batch is matched to the approved sample. In time, a sample in a custom size or custom packaging takes 7–15 days and a new pattern takes 25–35 days when a plate is cut, so the approval sample is a dated step in the schedule, not a courtesy.

Commitment 4 — base film and adhesive, written as a specification

FancyFix wall coverings run on PVC and PET base film, and the adhesive on a private-label wallpaper order is specified to the buyer's requirement rather than fixed as one house adhesive, so the spec sheet should name both the base film and the adhesive type agreed for your programme. On the removable lines, the adhesive is specified for clean release: designed to come off in one piece without pulling paint, on sound, fully cured paint. On fresh paint, a thin skim coat or wallpaper hung over wallpaper, no supplier can promise that, and on a heavily textured wall adhesion does not hold for long. FancyFix prints those conditions in the pack instructions rather than let them come back as a complaint against your brand, and the written spec is what makes that wording consistent between the order and the pack.

What the two orders look like in figures

Item	Private label on a catalogue pattern	Custom printed (your file, or drawn for you)
Minimum order, peel and stick wallpaper	Follows the colour, not the name of the order: 2,000 to 3,000 metres when the colour is already held, 40,000 metres when a colour has to be produced from scratch; peel and stick backsplash starts at 500 pieces
Sample	Stock sample in 3–5 days; custom size or custom packaging in 7–15 days; a new pattern in 25–35 days when a plate is cut (custom printed)
Pattern ownership	Licensed; not exclusive by default	Yours if you supplied the file; exclusive in writing before production if drawn for you
Pack	Your brand, your barcodes, country-of-origin wording for your market, documents in your name
First reply	Within 24 hours of the enquiry

Most FancyFix stock wallpaper runs inside the figures above, and a programme whose requirement sits outside them is quoted to its own specification. Pattern and finish move the minimum, so the figure in the quote is the one that applies to your order, not the one in the table.

FAQ

Is private label peel and stick wallpaper the same as white label?
Yes. At FancyFix the two words describe one order: a catalogue pattern produced under your brand, with packaging, hang tags and inserts to your file and no FancyFix marks, plus your barcodes and the country-of-origin labelling your market requires.

What is the difference between custom printed and private label peel and stick wallpaper?
The source of the pattern. Private label puts your brand on a FancyFix catalogue pattern, which is licensed and not exclusive by default. Custom printed runs a design file you supply, which stays yours, or a pattern the FancyFix studio draws for you, which is exclusive to you in writing before production. The minimum follows the colour: 2,000 to 3,000 metres when the colour is already held, 40,000 metres when a colour is produced from scratch.

Is a private-label wallpaper pattern exclusive to me?
Not by default. A FancyFix catalogue pattern is available to any partner and some of it appears in FancyFix's own retail. Exclusivity in writing before production applies to a pattern drawn for you under the custom design lane; a catalogue pattern can be locked as a regional exclusive by specific agreement, settled at the quoting stage.

Tell us which of the two orders you are placing, the market, and the quantity — FancyFix replies within 24 hours.
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