OEM, ODM or wholesale — three ways to work with a decorative film manufacturer
Three ways in. Pick the one that matches how you sell. Private label/OEM, custom design/ODM, or wholesale — the right route depends on whether you bring a brand, a direction, or a market.
Request SamplesFancyFix works with B2B partners through three routes: private label/OEM (we manufacture to your spec, under your brand), custom design/ODM (our in-house studio originates designs you own), and wholesale/distribution (catalog stock with written territory terms). All three cover our full range of decorative and functional films, flexible stone included. The right lane depends on whether you bring a brand, a direction, or a market. Compliance documentation and test reports are prepared for your market and product line in all three lanes; if your programme requires them issued in FancyFix's own entity, we do that.
How the three FancyFix partnership models differ
Each lane starts differently, samples differently, and carries different terms. Knowing which one fits your business before we talk lets us get straight to specifics — and get you a useful answer sooner. Custom-printed work runs 35 to 45 days in production; large projects run 40 to 60 days.
Where FancyFix film ends up — under your name.
Private label/OEM: you have the brand and the shelf. We make the product, to your spec, in your packaging — the part of your line nobody has to see us in.
Retail groups · big-box suppliers · brand owners with an existing category.
How private label works →
Custom design/ODM: you have a direction. Our studio draws it, samples it, and revises it until it's right — into something you own and can put your name to.
Design-led brands · specialty retailers · licensors.
How custom design works →
Wholesale/distribution: you have the market. We keep it stocked, with territory terms in writing and reorders you can plan around.
Distributors · regional partners · e-commerce operators.
Wholesale terms →
The differences that decide your lane
| Private Label / OEM | Custom Design / ODM | Wholesale | |
|---|---|---|---|
| You bring | Brand, spec, shelf | A direction and a market | Customers and a channel |
| We bring | Manufacturing, packaging, compliance docs | Studio design + manufacturing | Stock, catalog, territory terms |
| Design ownership | Yours if you supply it; licensed if it's ours | Yours, exclusively, in writing | FancyFix catalog patterns |
| First step | Send spec and target market | Book a design brief call | Request a quote |
Partnership models — questions buyers ask before an RFQ.
OEM = we make your spec under your brand; ODM = we originate the design too; wholesale = our catalog, stocked, on written territory terms. All three run across our full decorative and functional film range. Design ownership is the sharpest difference between the three: under OEM it is yours if you supply it and licensed if it is ours, under ODM it is yours exclusively and in writing before production, and under wholesale the patterns stay FancyFix catalog designs.
Bring a brand → OEM; bring a direction → ODM; bring a market → wholesale. Tell us what you sell and we'll route you. OEM suits retail groups, big-box suppliers and brand owners who already run the category; ODM suits design-led brands, specialty retailers and licensors; wholesale suits distributors, regional partners and e-commerce operators. Each lane starts differently, samples differently and carries different terms, so naming the lane before the first call gets you to specifics sooner.
Wholesale costs less to start. Wholesale draws on FancyFix catalog patterns already in production, so there is no new plate to cut and no new pack format to tool: a stock sample ships in 3 to 5 days and you order against existing stock. Private label adds your own pack format and cut sizes, and a pattern you bring carries a plate and sampling step of 25 to 35 days before the first run, which is why the entry quantity is higher. Over a year the cheaper route follows volume, not the first order.
Pick a lane, or see how we work.
Not sure which lane you're in? Say what you sell and where. We'll tell you.
Request Samples