Improving Retail Storefronts with Custom Window Graphics Film

Storefronts are the first interaction that potential customers have with your business. It is very important that your first impression is so interesting that customers cannot resist coming into your store.

Window graphics film fit perfectly into this role. They include words, images, or your business logo etched, painted, or superimposed on a storefront window. They make it more vibrant and you can customize the graphics to make an appealing first impression to customers.

We could end the blog here as this is enough of a winning tip for any business. But, we value you a lot more than that. So, come along as we share the cheat codes on how to create a stunning storefront display with great window graphics.

Choosing the Right Window Graphics Solution

There are different ways to achieve window graphics. Some businesses, for instance, create window graphics by hanging neon signs on glass window displays. Others opt to use paint illustrations and other art techniques to bring their window graphics to life.

Admittedly, it is all a matter of choice but window films are the superior window graphics solution. They work as follows:

• You select your preferred window graphics and present them to a window film manufacturer.
• They can work with you to select the right window film to display your graphics. You can also choose specific brand colors for the window film.
• The window film manufacturer either prints or cuts out the graphics as required during the manufacturing process.
• You receive the window films customized with your graphics and install them on your storefront glass display.

The film does not alter your glass display in any permanent way. You can affix it and take it off at any time.

The Benefits of Using Window Film for Window Graphics

A Professional Look

Window graphics presented on window films are designed using CAD and cut using computerized machinery. They, therefore, have better color consistency, accurate graphic placement, and high-standard designs. These are the hallmark qualities of excellent window graphics.

Flexibility

Window films are made using PET membranes that you simply peel off from their covers and mount on your storefront display. Alternatively, some designs may require adhesive during installation but the mounting process remains fairly easy.

Subsequently, you can install and take off your custom window graphics as often as you like. This makes it easy to run seasonal promotions or just consistently keep your storefront interesting for your customers.

Cost-efficiency

Window films are relatively affordable and you can learn to install them by yourself. The cost of window film graphics is thus manageable for both small startup businesses and established ones. You could also save even more by planning your marketing campaigns in advance and ordering your customized window films wholesale.

Easy Maintenance

Storefronts must look pristine at all times and window films come in handy for this. They are as easy to clean as a glass window. You only need to ensure that the soap is mild to prevent any chemical interference with the film. Your washing pad or cleaning tool also needs to be soft to prevent scraping off the window graphics or the film itself.

Customization

Window films are highly customizable. You can add as many or as few graphics as you wish to one film, choose your preferred color, use color contrast, and create texture, among many other options. Such creative freedom allows you to design window graphics that are as dynamic and eye-catching as you need them to be.

Tips on Designing Eye-catching Window Graphics for Your Storefront

Great window graphics should have an impact on anyone who sees them. Impact here includes:

• Arousing curiosity
• Prompting the customer to action e.g. come into the store and see certain products or check out a sale etc.
• Highlighting your store’s brand and making it memorable

Consequently, as you design or select a design for your storefront window graphics:

Use Catchy Concise Messaging

What message would you like to pass across to your customers? Would you like to invite them to a sale, introduce new products, or highlight the advantages of shopping at your store?

Once you establish this, choose appealing but clear wording for the message. It should also be brief and impactful as people typically look at storefronts briefly and only double back if they like what they see.

Use Images and Illustrations Creatively

Images often make a more immediate impact than text. They, additionally, help you convey a more vivid message in fewer words.

For example, if you run a bakery, images or illustrations of delicious cupcakes immediately tell customers what to expect. The image also elicits a higher temptation than the word ‘bakery’.

Choose the Right Type of Window Film

Window films for graphics can be clear, frosted, or colored.

Clear window films are flexible but work well for minimalist window graphics. For example, you can use them if you only want to display your store’s name or logo. They are also advantageous if you want to have graphics but still make it possible for customers to see into your store while outside.

Frosted window films are great if you want to brand your storefront or business but maintain privacy. A salon, spa, or clinical practice, for instance, may benefit from this type of window graphics.

Colored window films, on the other hand, come in handy when you need to create attention-grabbing window graphics. The color makes them stand out and can make your brand memorable.

Prioritize Font and Proper Placement

Choose a legible font in a size that is easy for customers to read from a fair distance. The position of the most vital text should preferably be at eye level for most people as well.

Conclusion

Beautiful window graphics give you the power to advertise or present your business to customers exactly how you want to. Better yet, they are affordable and you can keep them up to date as your business or seasons change. All you need is a quality window film manufacturer. Aim for one who can work with you through the window graphic design process and customize your window films to the highest standards.

We, at Fancy Fix, would be delighted to walk that journey with you. Reach out to us for a consultation or a quote at any time.