Selling home decor products can be a lucrative business. However, like other business ventures, you need to have a deep understanding of the market to be successful in the sector.
However, the home decor sector has some unique intricacies. A home decor retailer should know how to navigate these intricacies to succeed in the home decor business.
For example, the home decor sector has unique market trends. One of the most popular products for home decor retailers is wall coverings and retailers can capitalize on its market trends to reap profits.
Here is a guide for home decor retailers on the best wall coverings that will help them attract and retain customers.
Vinyl Wall Coverings
As the name suggests, the wall coverings are made of vinyl. Vinyl wall coverings are popular in the market because of their versatility. They are also durable as they are sourced from PVC. Buyers prefer long-term decor solutions and Vinyl wall coverings’ durability makes them exactly that.
Vinyl wall coverings come in various designs and can be used anywhere in the home. They can be used as faux wall coverings as they can mimic other materials. They can also have several textures.
Additionally, they cater to both the residential and commercial markets. They are common in offices and this broadens your customer base.
Pros
- Easy to install
- Easy to clean
- Versatility
- Waterproof
Cons
- Non-breathability
- Difficult to repair
Faux Textured Wall Coverings
Faux-textured wall coverings mimic the appearance and feel of other materials. Faux-textured wall coverings’ popularity can be partly attributed to faux wall coverings. The latter only mimics the appearance but not the feel.
Buyers of faux wall coverings are curious and wish to see a brick-like or wood-like wall and feel a brick’s texture/wood texture when they touch their wall coverings.
Faux-textured wall coverings are currently popular and retailers can capitalize on the popularity to attract customers. They are also versatile as different designs can create different atmospheres. For example, faux-textured wood-like wood coverings create a calming atmosphere.
Pros
- Various designs
- Realistic feel
- Improves appearance
Cons
- Costlier than other wall coverings
- Require special maintenance
Patterned Wall Coverings
Patterned wall coverings come in many designs. Their outstanding feature is patterns; some have repetitive patterns, others drop patterns, and others have irregular patterns. Repetitive patterns follow regular intervals, drop patterns follow a vertical arrangement and irregular pattern wall coverings do not have any specific arrangement.
The style options and design for patterned wall coverings are limitless. There are floral patterns, plant patterns, geometric patterns, and even abstract shape patterns. The limitless design options make patterned wall coverings very popular with interior designers and general buyers as there is so much one can do with them.
Stocking patterned wall coverings are guaranteed to bring you, new customers, as buyers always ask for them.
Pros
- Improves appearance
- Limitless design options
- Customizable options
Cons
- Requires careful installation
Flock Wall Coverings
Flock wall coverings have an elevated pattern on the wall covering. The elevated part has a velvety feel that gives your home a luxurious air. The wall coverings have a rich history and were in the past associated with rich people only
Nowadays, they can be found in ordinary people’s homes but are still associated with luxury. The rich history and luxurious atmosphere draw many buyers to them, they also have a timeless allure as luxury never gets out of style. They are one of the best wall coverings a retailer should stock.
Pros
- Design versatility
- Sound dampening
- Enhances appearance
Cons
- Difficult to install
- Hard to maintain
- Costlier than other wall coverings
Grasscloth Wall Coverings
They are commonly made from natural grass or sisal fibers. They can also be made from other organic plants like hemp, abaca, and arrowroots.
This wall-covering design brings nature into your home. They also give out a natural scent that creates a relaxing ambiance. Grasscloth wall coverings are unique because of their distinctive texture and natural appeal making them very popular with buyers. The wall coverings are usually handmade and are of high quality
Pros
- They consist of unique patterns
- Are environmental friendly
Cons
- Difficult to install
- Costly due to the complex manufacturing process
3D Wall Coverings
3D wall coverings usually create the optical illusion that a space is larger than it is. 3D wall coverings can help you achieve any look if your buyers are aiming for a unique and captivating look then 3D wall coverings are the solution.
Additionally, 3D wall coverings can help buyers express themselves as one can personalize them. They can also make spaces feel larger adding to their allure as most people live in small spaces.
They also improve the appearance of homes. 3D wall coverings can hide dents or stains on your wall. Buyers can get them as long-term solutions or until they find the budget to repair their walls.
3D wall coverings are trendy as most buyers associate them with modernity. Stock them up and customers will gravitate to your store.
Pros
- Create a modern feel
- Easy installation
Cons
- Quality 3D wall coverings are costlier than standard wallpapers
Tips on Choosing Wall Coverings for Your Retail Business
Consider Your Target Market
Customers have preferences, you have to take them into account when stocking wall coverings. For example, if most of your customers shop for their homes, they may prefer different wallpaper designs from those shopping for commercial establishments.
Prioritize Quality
Most buyers consider quality over any other product feature. Therefore, selling quality wall coverings will help you build a large customer base.
Research on Market Trends
Trends dictate the market. Research the current wall-covering trends and stock up on them as customers prefer those.
Final Thoughts
Running a home decor business can be tasking. You have to invest in regular stock supplies and do some advertising. Despite doing all of that, your decor business might still fail. The surest way to ensure your business succeeds is by building a wide customer base.
Attracting customers and retaining the ones you currently have will help you get many customers. Reach out to us to get the best wall coverings that will help you draw new customers.
