Trends in the construction and home renovation industry keep evolving each year. It is thus essential to keep innovating and finding new solutions that make your brand, as a builder, stand out from your competition.
Furniture coverings are a great example of such solutions. They are highly effective at transforming the look of furniture and providing protection against depreciation and other factors. Nevertheless, it is only fair to consider your bottom line before onboarding such solutions into your business.
So, are furniture coverings profitable? Yes, they can be. Read on and let’s explore why they are a worthy choice.
Better Customer Experiences
Renovation projects sometimes require you to work while the client is still in residence. This can make them more challenging than typical constructions because you have to strive to avoid any damage to your clients’ home assets like furniture.
Offering furniture coverings provides a win-win solution for both you and your clients. It keeps furniture protected from stains, dust, and other damage. The client, therefore, does not need to worry about losing their precious furniture. Your construction team, on the other hand, does not need to worry too much about the risk of damage.
Overall, this provides a better client experience which is a plus for your business. It positions you to be able to charge profitable fees because clients are assured of getting high-standard service from your firm.
Market Demand
Most consumers today prefer to pay more to get turn-key services. Their expectations in such scenarios are usually that they can present a brief and make the key decisions while you handle everything else.
For example, if you are building a home for a client, they may request your help to source furniture or lighting accessories.
Offering solutions such as furniture coverings is right up this alley and is thus a benefit that most clients are likely to appreciate. Especially considering the numerous user advantages that they provide.
Moreover, sourcing such products directly from manufacturers and offering them to your clients is more profitable than buying them from retailers. It is also more convenient in terms of delivery because any time clients make such requests, you can easily pull the covers from your inventory.
Renovation Solutions
When clients hand over their homes for interior design renovations, they happily expect to come home to a transformed space. However, let’s face it, renovations can be costly and time-consuming. It is, therefore, vital to find ways to make the best use of the budgets at hand and deliver projects on time.
Furniture coverings come in handy here in two ways. First, they can be a great compromise if your budget does not enable you to replace or reupholster furniture. Alternatively, they make an ideal go-to solution when you need to make impactful decor changes in a limited time frame.
That said, revamped furniture still requires maintenance to remain dazzling. It would thus be equally ideal to include furniture coverings for your clients to make it easy to maintain their new or upholstered furniture.
Brand Differentiation
Interior design or renovation companies are largely similar. It is only essentials such as your unique design ideas and the quality of your services that can set you apart from the competition. Perfecting such distinctions to draw more clients is what brand differentiation is all about.
The ability to find unique solutions, like furniture coverings or window films, for your clients is an effective way to differentiate your builder brand. After all, most clients look to you as an expert and trust you more if it is evident that you can deliver over and above their expectations.
The ripple effect of such trust is that customers are more likely to seek you out for future projects or recommend you to other clients. Subsequently, the profitability here is not limited to just selling furniture coverings. It also translates to your brand becoming more profitable in general.
Product Viability
Furniture coverings deliver benefits such as:
- Quick decor transformation– furniture coverings are easy to install and deliver an instant change of furniture upholstery.
- Affordable furniture maintenance– users only need to launder the covers regularly and seek professional furniture cleaning less frequently.
- Decor flexibility– users can change the color or aesthetic of their furniture as often as they like with different furniture coverings.
- Furniture protection– furniture coverings effectively shield furniture from stains, dust, UV damage, pet damage, and fabric depreciation.
These benefits speak for themselves and make these covers an easy sell. You can also boost sales further by offering customization options such as finding specific cover colors or prints for clients.
All this to say, furniture coverings are not the kinds of products that you need to arm-twist customers to take up. This is a significant factor to consider as you perform your SWOT analysis.
Profit Margins
The profitability of most products depends on the following factors:
- The cost of buying the inventory
- Logistical costs
- The possible sale price
The potential sale price of a product needs to be high enough to cover your buying and logistical costs but still earn you a profit. It also needs to remain affordable to your customers.
Factory-direct prices are favorably low when you buy in bulk. Sourcing furniture coverings wholesale from a credible manufacturer, therefore, keeps your purchasing costs low. It, in turn, enables you to set a sale/retail price that is profitable but also affordable to your customers.
Conclusion
Growing any business often requires you to take risks and explore new ideas. Granted, it can be quite challenging to take such steps because they put the profitability and stability of your business on the line. The key, however, is to look out for products and opportunities that present fairly low risk and have the potential for remarkable gains.
Furniture coverings certainly fit this bill for any renovation, building, or interior design firm. Contact us to learn more about our vast collection as well as how we can partner with you to bring this solution to your clients.
