Background:
P*** is an Australian home and garden brand that primarily supplies products to the country’s largest building materials retail chain. After initial contact at a trade show, the client expressed strong interest in our solar film products.
Client’s Challenges:
Lack of Experience: The client had no prior experience with window film products, requiring us to provide foundational knowledge about the products.
Material Waste: The required product width did not match the available materials, leading to low material utilization rates.
Small Initial Orders: The client needed multiple styles in small quantities during the initial phase, which increased the cost of stocking color boxes.
Uncertainty in Product Selection: The client was unsure which styles would perform well, adding a level of risk to the initial product offerings.
Price Sensitivity: The client was highly sensitive to pricing, making cost management a priority.
Our Solutions:
Responsive Service: We quickly responded to the client’s needs and questions, providing the necessary product knowledge.
Custom Product Width: We customized the product to the client’s required width to minimize material waste.
Cost-Effective Stocking: We took on the responsibility of stocking color boxes ourselves to reduce costs for the client.
The Results:
Increased Shelf Space: Over several years, the client’s shelf space in the retail chain increased significantly, growing from one container per month to two containers per month.
Successful Product Line Development: We successfully helped the client establish a new window film product line from scratch.
Conclusion:
The key factors contributing to this success included high-quality design, strict quality control, on-time delivery, and professional after-sales service. Through tailored solutions and dedicated support, we enabled the client to launch and grow a new product category in the highly competitive retail market.
